Recently, a case study titled "From Streets and Alleys to Across the Great Rivers: The 'Breaking Through' Journey of Jinghua Fish Balls" (Case No.: MKT-1268), authored by Associate Professor Guo Gongxing, Dr. Cai Chuangneng, and graduate students Peng Jie, He Miao, Li Yinbo, and Lin Jingru, has been officially included in the case repository of the China Management Case Sharing Center after passing an expert review and meeting the inclusion criteria. This case is now shared among MBA schools across the nation.
This marks the second teaching case led by Associate Professor Guo Gongxing to be included in the repository. The previous case, "How a State-Owned Enterprise Serves Local Needs: HY Satellite Technology's Exploration and Transformation in the 'Internet + Healthcare' Market" (Case No.: MKT-1122), authored by Guo Gongxing, Lin Quan, Zou Zhibo, Zhao Peihua, and Cai Chuangneng, was officially included in the China Management Case Sharing Center in March 2023.
